Snagging Your Ideal Client: A Refreshing Real-Life Example on LinkedIn

Self-professed thought leaders and entrepreneurial gurus lecture about this ad nauseum: define your ideal client, then find unique ways to get your services in front of them. (Maybe it just seems “ad nauseum” to me because I ghostwrite a lot of business content and I see it taught over and over.) It’s solid advice, of … More Snagging Your Ideal Client: A Refreshing Real-Life Example on LinkedIn

Creating a Meme to Quote Yourself: Don’t Do It!

  I saw something on LinkedIn this morning that I’ve been seeing a lot of lately: the self-quoting meme. In other words, the individual has posted a meme that they’ve created featuring their own quote, often accompanied by a slick, professional photo of themselves. Every time I see this I have a visceral reaction. Without … More Creating a Meme to Quote Yourself: Don’t Do It!

I Distrusted This Company Because of Their Less-Than-Spellbinding Web Copy

They reached out to me on LinkedIn: a company looking to hire writers. They claim to provide world-class content writing services. Before responding, I took a quick look at their website to learn more. I was instantly skeptical. Are they a “real” business? Maybe. And if so, do they really provide top-notch writing services? I … More I Distrusted This Company Because of Their Less-Than-Spellbinding Web Copy

Marketing Emails I Never Trash: Real-Life Examples

I’m like most people. Each time I check my email (which is several times a day), I make a quick initial scan to identify the “junk”. My brain digests the subject line of each new email and determines whether or not it’s a keeper. This takes seconds. Then, my limber thumb swipes and deletes everything … More Marketing Emails I Never Trash: Real-Life Examples