Snagging Your Ideal Client: A Refreshing Real-Life Example on LinkedIn

Self-professed thought leaders and entrepreneurial gurus lecture about this ad nauseum: define your ideal client, then find unique ways to get your services in front of them. (Maybe it just seems “ad nauseum” to me because I ghostwrite a lot of business content and I see it taught over and over.) It’s solid advice, of … More Snagging Your Ideal Client: A Refreshing Real-Life Example on LinkedIn

Mass Messaging on LinkedIn: We See What You Did There

Are you ticking people off with your mass messages through LinkedIn? It’s possible to win business by reaching out to prospects on LinkedIn, but taking the wrong approach could ruin your reputation. … More Mass Messaging on LinkedIn: We See What You Did There

Creating a Meme to Quote Yourself: Don’t Do It!

  I saw something on LinkedIn this morning that I’ve been seeing a lot of lately: the self-quoting meme. In other words, the individual has posted a meme that they’ve created featuring their own quote, often accompanied by a slick, professional photo of themselves. Every time I see this I have a visceral reaction. Without … More Creating a Meme to Quote Yourself: Don’t Do It!

I Distrusted This Company Because of Their Less-Than-Spellbinding Web Copy

They reached out to me on LinkedIn: a company looking to hire writers. They claim to provide world-class content writing services. Before responding, I took a quick look at their website to learn more. I was instantly skeptical. Are they a “real” business? Maybe. And if so, do they really provide top-notch writing services? I … More I Distrusted This Company Because of Their Less-Than-Spellbinding Web Copy

Marketing Emails I Never Trash: Real-Life Examples

I’m like most people. Each time I check my email (which is several times a day), I make a quick initial scan to identify the “junk”. My brain digests the subject line of each new email and determines whether or not it’s a keeper. This takes seconds. Then, my limber thumb swipes and deletes everything … More Marketing Emails I Never Trash: Real-Life Examples